Local Search
There was a time when the Yellow Pages were an integral part of finding solutions to our problems. That time has past and more and more consumers are turning to the internet to find the products and services they need.
Today there are well over 10 billion unique searches done each month just in the United States. Forty percent are looking for local business by using search criteria such as city and/or state name, informal terms such as neighborhoods, and zip codes.
Local search is rapidly becoming the focus of all the major online search engines. As a result, it’s crucial for local businesses to have a comprehensive marketing strategy that will take advantage of all available data sources. This enables them to show up in search engine listings as well as business directories, online yellow pages, and mobile devices such as GPS and phones.
Following is a brief description of some of Website Marketing St. Louis’ services with links for more details.
Google Map Optimization – Google maps is the most obvious example of the focus on local search, and ranking well there can have a big impact on any business.
Organic Search Optimization – optimizing your site gives you the best chance at getting top listings in the search engines. This is where you will get most of your local web traffic.
Website Promotion – optimizing your website is only part of the equation. To ensure you get on the first page of search results you have to actively promote your site and get a variety of links coming into your site.
Local Search Domination – this is our premiere service and takes website promotion to the ultimate level. Here we get multiple listings for your business on the first page of the local search results. For every additional position you get one of your competitors is pushed to the second page. (Only 17% of searchers go to the second page)
